Current Jobs

paid keyword discovery,search engine marketing,SEM,Paid,PPC

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyse website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyse competitor advertising links.

Desired Candidate Profile

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing. • Well-versed in performance marketing, conversion, and online customer acquisition. • Up-to-date with the latest trends and best practices in search engine marketing. • In-depth experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite) • Experience with website analytic tools (e.g., Google Analytic, Net Insight, Omniture, Web Trends) • Strong analytical skills and experience generating SEM reports. • Familiarity with A/B and multivariate experiments. • Working knowledge of HTML, CSS, and JavaScript development and constraints. • BS/MS degree in Marketing or a quantitative, test-driven field.