Job Detail

Qualification

Bachelor Degree in a related field

Job description

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. 5-12 years of progressive experience in marketing, preferably with a focus on the gold bullion or precious metals industry. Proven track record of developing and implementing holistic successful marketing strategies end to end. Strong leadership skills with the ability to inspire and motivate a team.

Desired Profile

Key Responsibilities: Develop and Execute Marketing Strategy: Formulate comprehensive marketing strategies aligned with the company's overall objectives. Drive brand awareness, customer acquisition, and retention through innovative and effective marketing campaigns. Market Research and Analysis: Conduct in-depth market research to identify trends, opportunities, and potential threats in the gold bullion industry. Analyse competitor activities and market dynamics to stay ahead in the market. Brand Management: Oversee the development and maintenance of a strong and consistent brand image. Ensure brand guidelines are adhered to across all marketing materials and communication channels. Digital Marketing: Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and other online channels. Develop and implement digital campaigns to drive online engagement and sales. Content Development: Collaborate with content creators to develop compelling and informative content for various marketing channels. Ensure content aligns with brand messaging and resonates with the target audience. Offline Campaign Management: Plan and execute events, trade shows, and sponsorship to enhance brand visibility and generate leads. Evaluate the success of events and recommend improvements for future initiatives. Team Management: Manage and lead a high-performing marketing team, providing guidance, coaching, and professional development. Foster a collaborative and innovative team culture. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI. Monitor and report on the effectiveness of marketing initiatives.

Key Skills